I’ve had my eye on this brand for some time. A London based brand who are making waves.
Not only do they make amazing watches but they are heavily involved in charity work in Africa and youth. When you purchase a watch you directly help children in these struggling areas to have an education. Each watch purchased from their classic range supplies a child with two sets of a school uniform, a bag and footwear to see them through the year.
CEO and founder William Adoasi has been backed by Richard Branson (Virgin StartUp) to get his business off the ground, and is now one of Virgin StartUp Ambassadors.
They have huge support from some big names in the game. Vitae watches are sold online and at Boxpark so go check it out. Keep doing your thang bro. This is amazing work.